When purpose-built brands are paired with emotive design, audiences don't just pay attention to a product or a service, they ally themselves to it.  

Yet, with so many organizations already clamoring for attention, how can you win the brand affinity war?   

At Clay Co., we believe the answer lies within you, and your customers.  That's why we employ an empathic research approach aimed at understanding who you are and why you matter to the people you serve.  Those insights are then transmogrified into branded language and design that end up defining and differentiating your customer's journey into a proprietary one.

Since the customer journey is at the heart of everything we do, we constructed Clay Co. to be the anti-agency of today in order to better serve...well...YOU.  That means, no charging clients for ridiculous office overhead, expensive equipment or fancy coffee...just top tier, LA talent that loves bringing brands to life.

We invite you to explore a better way to brand.  

empathic research

Empathic research includes and goes beyond traditional competitive, design and industry audits by directly engaging your audience via the forums, environments, one-on-one interviews and channels needed to understand what they expect and desire from you.  

Brand positioning & messaging

Only once your customer has been engaged and their journey to purchase understood can a truly authentic brand position and messaging system be devised.  

Brand architecture

If you feel like you have too many overlapping products and/or services and want to add strategic order to the chaos, then let's assess, categorize and design some product families or service bundles. 

naming

We take the headache out of developing own-able and compelling names by working directly with your team in a collaborative fashion.  We promise to never send you a list of 100 names and ask you to pick a favorite.  Rather, we'll screen them first for trademark, competitive and market viability leaving you with only the strongest, most viable names to consider.   
 

brand design 

Logos, colors, typefaces, photography, patterns, icons and just about everything else you can imagine.  We have you covered whether you need a single logo or an entire brand refreshed.  

Marketing & sales tools

Let's give your sales and marketing teams the tools they need to maximize your brand.  Our professional presenters and designers can craft custom presentations for your sales team while simultaneously designing templates for digital and social media marketing.  

personal branding

In today's digital landscape, you don't have to be a company to need a brand of your own.  At Clay Co., we've worked with everyone from professional athletes to wedding coordinators.  Caution...this will get personal.  

professional speaking

We don't just build brands, we teach others how to do it too.  We've been lecturing at top business schools and undergraduate universities for nearly a decade and have translated those lesson plans into interactive workshops for corporate and nonprofit clients.